SaaS & software
Pricing, docs and integration pages carry the clearest buying intent in software — but most of that traffic never fills in a form.
- Focus:
- Product-led pipeline
The mechanism is the same everywhere: identification resolves the organisation behind a visit, never an individual person. What differs is which pages count as a buying signal, who inside the account reads them, and how much time passes before anyone talks to sales.
Pick the industry you sell into. Every page stays specific about workflows and KPI examples, and none of them promises an identification rate — how much of your traffic resolves to a company depends on your own audience.
Manufacturing & machinery
Spare-part lists, datasheets and configurators are read long before anyone requests a quote.
- Focus:
- Spare parts and configurators
Logistics & transport
Tender cycles are seasonal and short — knowing which shippers are researching you decides whether you are invited.
- Focus:
- Tender seasonality
Agencies & B2B services
Case studies and service pages are compared quietly across a shortlist before a single briefing call happens.
- Focus:
- Case studies as signal
IT services & managed service providers
Managed-service switches cluster around renewal dates, and the research starts on your security and SLA pages.
- Focus:
- Contract renewal windows
B2B financial services & insurance
Corporate finance and insurance buyers read terms, regulatory notes and process pages before they ever identify themselves.
- Focus:
- Compliance-heavy evaluation
Construction & commercial real estate
Demand follows projects: reference buildings, tender documents and technical approvals are the pages that matter.
- Focus:
- Project-driven demand
Healthcare & medtech (B2B)
Clinics and labs buy through committees; regulatory and study pages are read by people who never sign the order.
- Focus:
- Procurement committees
Wholesale & distribution
Catalogue depth, availability and terms pages are checked by buyers who already have an incumbent supplier.
- Focus:
- Assortment and availability
Legal, tax & consulting
Practice pages and specialist articles are the shortlist mechanism in advisory work — mandates start with quiet reading.
- Focus:
- Expertise-led trust
Looking for the legal framework instead?
Industry pages cover the commercial side. The rules that apply follow your buyer’s location — the market pages set out each framework and the supervising authority.
All markets →