
Practice
Website visitor identification software: how to choose
Every vendor shows you a recognition rate. Almost nobody tells you what that number is made of. Here is a three-part test you can run yourself in the first week of any trial.

Leads
Lead Management Software: Do You Actually Need It?
Most teams under ten people don't need a separate lead management tool — a CRM and a bit of discipline will do. Here's how to tell when that stops being true, and where visitor identification fits in.

Leads
Who Is Visiting My Website Right Now?
Someone is reading your pricing page as you read this sentence. Here is an honest anatomy of who those people usually are, what you can actually measure about them, and why most of them will never fill in your form.

Leads
How to Generate B2B Leads: 7 Channels That Book Meetings
Seven ways to generate B2B leads, each with the honest weekly hours it costs. No best practices, no growth hacks — just what fits in a normal week and what it actually returns.

Leads
Lead generation software: the 6 categories that matter
Most teams don't buy the wrong tool — they buy the wrong category. Here are the six kinds of lead generation software, what each one actually does, and a short decision tree for picking yours.

Leads
Leadfeeder vs Lead Forensics: The Pricing Truth
Comparing Leadfeeder pricing and Lead Forensics pricing is harder than it should be — one publishes numbers, the other doesn't. Here are the two figures that decide whether either tool is worth it, and how to work them out before you sign.

Legal
Why we believe less data brings more revenue
A short manifesto: after years of watching B2B teams drown in tracking pixels, we're convinced the smallest useful dataset outperforms the largest possible one. Here is the whole argument, without fluff.

Practice
Quote sent, radio silence: how to tell if the customer is still interested
You sent the proposal. Three days pass. Nothing. Before you write "just following up" for the sixth time, check what their website behaviour tells you.

Leads
The truth about "hot leads": why timing is everything
A lead isn't hot because it's the right company. A lead is hot because it's the right company right now. Here is how the clock actually works in B2B — and where most teams lose deals to hours.

Practice
From 0 to 100 visitor clarity: a 30-day plan for beginners
You have never seen who visits your website. In 30 days, that changes. This is a week-by-week plan for a solo founder or a small team, with tick-box checklists and zero jargon.