If you are running the business, you don’t have hours to dig through analytics dashboards. You have ten minutes on a Friday afternoon before you close the laptop. Here is exactly how to spend those ten minutes so your website starts producing warm conversations, without hiring anyone.
The premise
You already have a website. You have visitor identification switched on (or you will, in about 15 minutes). Every week, a short list of companies visited you. You are going to look at that list, pick two, and send two short messages. That’s the entire routine.
The 10-minute Friday routine
| Minute | What you do |
|---|---|
| 0:00 – 2:00 | Open the identified-companies list for the past 7 days. |
| 2:00 – 4:00 | Sort by pages viewed. Ignore anyone with only the homepage. |
| 4:00 – 6:00 | Pick 2 companies that look like a real fit. |
| 6:00 – 8:00 | Open each on LinkedIn. Find the most relevant person. |
| 8:00 – 10:00 | Send a 2-sentence message to each. No template. No pitch. |
What ‘a good fit’ looks like in 60 seconds
You are not building a scoring model. You are eyeballing three things: industry, size, country. If a manufacturer in Baden-Württemberg with 50–200 people just spent six minutes on your pricing page, that’s a signal. If a random one-person consultancy in another timezone opened the homepage for eight seconds, skip.
Plain word
‘ICP’ (ideal customer profile) is a fancy name for ‘the kind of customer you already do great work with’. Your gut usually knows within 60 seconds.
The two-sentence message
Structure: (1) One factual sentence about what you saw. (2) One helpful offer without a pitch. Example: ‘Saw someone from Bauer-Werke on our integrations page this week. If it’s useful, I’ve got a two-minute Loom of the SAP flow — happy to send.’ Done. Send. Close the laptop.
Why this beats ‘proper’ marketing (for you, right now)
Because you don’t have a marketing team, you don’t have the time to run campaigns, and you don’t need scale. You need three real conversations a month with people who already showed up. Ten minutes a week produces roughly eight touchpoints a month, which reliably yields at least one or two real conversations for most B2B founders. That’s not a lot. It’s enough to move the needle.
The three mistakes to avoid
- Don’t use a template. If it feels canned, it is canned — and no one replies.
- Don’t research for 20 minutes per company. The 60-second gut check is the whole point.
- Don’t skip a week. The routine works because it’s a routine, not a heroic quarterly push.
- Related: [The first 14 days with visitor identification](/blog/first-14-days-with-visitor-identification-realistic-diary)
- Related: [Your website is your best SDR](/blog/your-website-is-your-best-sdr)
- Related: [From report to weapon: making visitor data useful](/blog/from-marketing-report-to-sales-weapon-visitor-data)
Published by
lead.box Team
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