You've got a shortlist of two. Someone on your team looked up Leadfeeder pricing, found real numbers, and felt relieved. Then they looked up Lead Forensics pricing and found a contact form. Now the comparison is stuck, and the demo call is Thursday. This piece explains, in the plainest words possible, what you can actually verify about both, and which two numbers decide the whole decision.
What is this category, exactly?
Both tools do the same basic job: they tell you which companies visited your website, without those visitors filling in a form. They read the visitor's IP address and the network it belongs to, then match it to a business.
Company level, not person level. You learn that a logistics firm in Rotterdam looked at your pricing page three times. You do not learn who sat at the keyboard.
Think of it like a delivery van parking outside your shop. You can read the logo on the door. You have no idea what the driver is called.
Leadfeeder pricing: what's actually public
Leadfeeder is the more transparent of the two, and always has been. It's now part of Dealfront, following the merger of Leadfeeder and Echobot, so the branding and packaging have shifted over time — which is worth knowing before you compare an old screenshot to a current quote.
According to publicly available information, the structure has historically looked like this:
- A free tier: heavily limited, most commonly by how far back you can see your visitor history — typically a few days.
- Paid tiers: priced monthly, scaling with the number of companies identified per month. More companies, higher price.
- Add-ons and data enrichment: contact data and adjacent Dealfront features are typically packaged separately.
The important bit isn't any specific euro figure — those change, and anything you read in a blog post is already ageing. The important bit is the model: you pay by identified companies, and the meter runs on your traffic, not on your results.
Lead Forensics pricing: why you can't find it
Lead Forensics doesn't publish a price list. According to publicly available information, pricing is quote-only: you book a demo, they ask about your traffic volume and company size, and you get a number tailored to you.
That's a legitimate sales model. Plenty of enterprise software works that way. But it has one practical consequence you should plan for: you cannot compare before you talk to sales, and the number you're given is not the number someone else is given.
Also widely reported in public reviews and buyer forums: contracts are typically annual rather than monthly. Treat that as the default assumption to test on the call, not as a fact anyone can prove for your specific quote.
So what are the two numbers?
Every vendor page in this category talks about features. Almost none of them talk about the two things that actually determine whether the tool was a good buy.
Number one: contract length. Number two: price per company you actually identified. Everything else is decoration.
- Contract length turns a bad month into a bad year. A monthly plan lets you leave when the tool doesn't fit. An annual plan means you're paying for eleven more months of a decision you regret.
- Price per identified company is your real unit cost. Divide what you pay per month by the number of companies the tool actually recognised that month. That's the number to compare across vendors — not the list price.
Ask on every demo call: "What is my price if the tool identifies half as many companies as you're projecting?" The answer tells you whether you're buying a tool or buying a forecast.
Why the second number surprises people
Identification rates vary enormously by traffic mix, and no vendor controls that. Office traffic from a corporate network is identifiable. Home-office traffic, mobile data, VPNs and consumer ISP connections mostly are not.
So two companies on identical plans can get wildly different unit costs. A B2B manufacturer with desktop-heavy traffic from business parks does well. A company whose audience browses from their phone on the train does not.
This is the honest part nobody puts on a pricing page: a slice of your traffic will stay anonymous no matter which of these tools you buy. Anyone promising otherwise is selling you a forecast.
A fair way to compare them
| What to check | Why it matters |
|---|---|
| Is the price published? | Unpublished pricing isn't a scandal, but it costs you a sales call before you can compare anything. |
| Contract length | Monthly means you can leave. Annual means you're committed through the learning curve. |
| Billed by what? | Identified companies, sessions, or seats — this determines whether a traffic spike is good news or a bill. |
| Where is data processed? | For EU buyers, processing location and the DPA are procurement questions, not nice-to-haves. |
| Trial without a card? | A trial on your own traffic is the only reliable identification-rate test. |
| What happens at renewal? | Ask about auto-renewal terms and notice periods before you sign, not eleven months later. |
What a Leadfeeder review usually misses
Most review content in this space rates the interface, the integrations, and the support. Fair enough — those matter, and Leadfeeder generally scores well on usability in public reviews.
But almost no Leadfeeder review tells you what the tool cost per usable lead, because that depends on the reviewer's traffic and nobody publishes theirs. So take star ratings as a signal about the product experience and nothing at all about your unit economics.
Read reviews for friction. Run a trial for maths.
Where lead.box fits
lead.box does the same core job: identifying companies, not individuals, from your website traffic. We're the third option in this comparison and we'll be plain about how we differ.
- Transparent monthly pricing: the price is on the website, no demo call required to see a number.
- Monthly terms: cancel monthly. No annual lock-in as the default.
- EU data processing, GDPR-aligned, first-party setup: designed for European buyers who have to answer procurement questions.
- 14 days free, no credit card: run it on your own traffic and calculate your own cost per identified company before you decide anything.
And the same limitation applies to us as to everyone else: not every visitor is identifiable. Home-office and mobile traffic will stay anonymous here too. We'd rather you find that out during a free trial than in month four of a contract.
The shortest possible advice
Get all three on your own site — or at least get a number from each — before you commit to anything longer than a month. Do the division. Compare unit costs, not list prices.
The tool that identifies fewer companies at half the price can be the better buy. The tool with the best demo can be the worst deal. That's the whole trick in one sentence.
- Related: [Why most of your website visitors leave without a trace](/blog/the-97-percent-gap-anonymous-website-visitors)
- Related: [Who actually visits my website? A simple explanation](/blog/who-actually-visits-my-website-a-simple-explanation)
Published by
lead.box Team
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